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WHITE-LABEL PRODUCTION FOR AGENCIES

Your prototype, live in WordPress. In 72 hours.

We convert React projects from Lovable and static HTML/CSS/JS sites into a standalone WordPress block theme that stays pixel-identical to your design — and that your client edits by clicking. Add the Gutenberg conversion and you get both versions, the second one rebuilt in native blocks for the standard WordPress editor. Fixed price. Completely white label — your client never sees us, you invoice them.

Send your HTML — free preview in 24hSee live demos
  • Your markup, kept 1:1
  • Gutenberg conversion available
  • No page builder
  • WooCommerce ready
  • NDA on request
What the client gets: their own site, edited in WordPress — no developer, no redeploy.

HOW IT WORKS

Three steps. No calls, no meetings.

  1. 01

    Send the HTML

    takes 2 minutes

    Zip file or Git repo with your Lovable export or static site. No brief needed.

  2. 02

    Free preview in 24 hours

    free, no commitment

    We convert the first fold and send you a live link on our staging. You see exactly what you’ll get before paying anything.

  3. 03

    Full delivery: 72 hours, or 5 days for Gutenberg

    fixed price, invoiced to your agency

    Complete block theme delivered as a zip, ready to install, with documentation for your client. The click-to-edit output lands in 72 hours; the native Gutenberg one takes 5 working days, because every page is rebuilt as core blocks and checked in a real WordPress editor.

LIVE DEMOS

Don’t take our word for it. Click around.

Real conversions, live on our infrastructure. Open the editor and try editing the content yourself — click any text or image on the live page and change it. Amanda Rose is the native Gutenberg build; the same design also runs in the click-to-edit version at amanda.24design.eu, so you can compare them.

THE DELIVERABLE

A theme your client can actually edit.

  • Native Gutenberg, as an add-on

    Add the Gutenberg conversion and you keep both versions — the standard theme, plus one where every page is core blocks edited in the WordPress block editor, with no plugin at all. Our reference conversion landed 1,025 blocks across 15 pages and its journal with not one invalid block, and under 1.3% of pixels differing from the original.

  • Click-to-edit plugin (Lite) included

    In the base theme your client edits the live page by clicking straight on it. The free Lite edition ships with every conversion — GPL, no licence key, no phoning home — and deactivating it changes nothing about how the site renders.

  • WooCommerce ready

    Shops delivered with payments (Stripe, Mollie/iDEAL for NL/BE clients), shipping and VAT configured. Legal pages scaffolded.

  • Pixel-faithful

    We match the prototype, not “approximately”. Fonts, spacing, breakpoints, interactions.

  • Performance kept

    Clean markup, optimized assets, no builder bloat. Core Web Vitals stay green after the conversion.

  • White label by default

    Zero branding in the code or admin. Your logo in the theme header if you want it. NDA + non-solicitation agreement on request.

PRICING

Fixed prices. Invoice to your agency.

BONUSFirst 10 agencies: lifetime Pro licence with updates included with every conversion.

  • Base theme

    €790

    up to 5 templates

    One template = one distinct layout: homepage, subpage, blog index, single post, contact… Pages reusing the same template count once.

    • Standalone block theme, 1:1 with your design
    • Pages, blog, forms, menus, SEO, redirects — no plugin needed to run
    • Your client edits the live page by clicking on it
    • Click-to-edit plugin (Lite) included
    • Pro plugin, lifetime licence + updates (first 10 agencies)
    • Delivered in 72h
    • 2 revision rounds

    Each additional template+€130

    Get a free preview

  • ADD-ON: GUTENBERG CONVERSION

    Native Gutenberg

    +€490

    covers the 5 base templates

    • You get 2 versions: standard theme + Gutenberg version
    • Rebuilt with native Gutenberg blocks & patterns
    • Editable in the WordPress Block Editor
    • theme.json + Site Editor support
    • No page builder needed

    Additional templates in Gutenberg+€110

    Get a free preview

    This is an add-on to the base theme on the left. The base theme (€790) is required.

WooCommerce shop

A second add-on, independent of the Gutenberg one — take either, both, or neither.

+€1,290

added to the base theme

  • Shop, cart, checkout, account templates
  • Payments + shipping configured (Stripe, Mollie/iDEAL)
  • Up to 50 products imported
  • Legal pages scaffolded

Example: a 12-template site (homepage, 9 subpages, blog index, single post) with the Gutenberg version = €1,700 + €1,260 = €2,960.

Revision rounds beyond the second: €75/hour.

Shop templates (product, category, cart, checkout, account) are part of the WooCommerce module and do not count towards the template total.

One conversion covers one project — reselling it as a product needs an extended licence, just ask.

3+ conversions/month: −10% automatically.

PILOT PROGRAMME

5 pilot slots open

We’re taking on 5 agencies as pilot partners. We convert your own agency site — up to 9 templates including blog, Gutenberg version included — completely free. In exchange: a 30-minute debrief call after handover and permission to publish the project as a named case study. Your own site, not a client project, so there’s nothing at risk.

WooCommerce excluded from pilot scope. Slots remaining: 5.

Claim a pilot slot

THE ELEPHANT IN THE ROOM

Yes, we also build websites. That’s exactly why we’re good at this.

24design.eu is the agency arm of BELNEM s.r.o. — a team that also builds and runs its own websites for direct clients. That is why our handovers work: we know what breaks when a client starts editing, so we deliver themes that survive real clients.

Your business stays yours:

  • We never contact your clients. Ever.
  • Agency work is strictly separated from our direct business.
  • We’ll sign an NDA with a non-solicitation clause before you send us anything — just ask.
  • Everything we deliver is your work as far as your client is concerned.

FAQ

Questions agencies ask us

What input formats do you accept?
React projects from Lovable, v0 or Bolt, and static HTML/CSS/JS (zip or repo). Tailwind, vanilla CSS, whatever — we handle it. We do not work from Figma files.
Is it really editable without your plugin?
Running and editing are two different things. The base theme never needs the plugin to run — pages, blog, forms, menus, SEO and redirects are the theme’s own work, and deactivating it changes nothing on the front end. Editing is what goes through the plugin; the Lite edition ships free with every conversion and never expires. If you want editing without any plugin of ours at all, that is exactly what the Gutenberg add-on buys: a second version of the same theme where every page is core blocks in the standard WordPress editor, with nothing of ours installed.
Is the Gutenberg add-on worth it for us?

You are not choosing between two products — the add-on gives you both versions of the same theme, so the question is only whether the second one earns its €490.

It usually does when your client already knows WordPress, when someone else may maintain the site later, or when a dependency on a third-party plugin is awkward in your pitch. It adds 2 working days, because every page is rebuilt as core blocks and verified in a real editor.

Skip it when the deadline is tight, or when your client is not a WordPress person and will be happier clicking straight on the live page than learning the block editor. The design is identical either way.

What’s the difference between the free plugin and Pro?
Both apply to the click-to-edit output only — the native Gutenberg one ships with no plugin at all. Lite is the free edition included with that output: click-to-edit, GPL, no licence key. Pro adds AI-assisted editing (bring-your-own-key via OpenRouter, so your client pays only their own usage — no subscription to us), edit history up to 300 changes, and Cloudflare Turnstile protection. Pro is a licensed edition, and that is what the launch bonus gives away: the first 10 agencies get a lifetime Pro licence with updates included in the conversion, at no extra cost.
What happens if the Pro licence isn’t renewed?
Nothing breaks. The plugin stays installed and usable — only the Pro features (AI editing, the 300-change history, Turnstile) switch off, and it stops receiving updates until the licence is renewed. Click-to-edit keeps working, and the public site is untouched either way: the theme renders it, not the plugin.
Who owns the code?
Your agency. The theme is GPL and the source ships with it: run it, modify it, hand it to your client, no permission needed. The one case that needs a word with us first is selling the conversion on as a product — see the next answer.
Can we resell the converted theme on a marketplace?

Not under the standard agreement — the price buys a conversion for one project:

  • Your client runs the site as their own site. Fine, that is exactly what you bought.
  • Your client lists that theme for sale on a marketplace. Not covered.
  • You sell the conversion as a product — a marketplace listing, your own theme shop, a bundled starter theme. Not covered.

If you want either of the last two, talk to us first and we will agree an extended licence — and pass the same terms on to your client. Your design stays yours throughout; the extended licence covers our conversion work, not your design.

Do you work on our staging or yours?
On ours. We convert on our own staging and hand the finished theme over as a zip — you or your client install it. We never need access to your server.
What does the revision round include?
Two consolidated lists of fixes to the conversion (spacing, markup, block behavior) are included. Bugs in the theme itself don’t count towards either round — we fix those free of charge, always. Further rounds beyond the second are billed at €75/hour, and new design work is quoted separately.
Can you keep hosting/maintaining the site?
That stays with you — it’s your client. We hand over and disappear. If you want us on standby for theme-level fixes, ask about a retainer.

FREE PREVIEW

Send the HTML. Get a live preview in 24 hours.

Free, no commitment. If you like what you see, full delivery is 72 hours away.

Prefer email? [email protected] · Reply within 24h on business days (Mon–Fri, 8:00–16:00 CET)

Same timezone as NL/BE (CET) · EU invoice with VAT ID · GDPR compliant · Based in Bratislava, EU

We use what you write here only to answer your enquiry — how we handle it.